Cookie Policy

Our website use cookies and similar technologies (“cookies”), subject to your consent and when required by applicable law.

This Cookies Policy (the “Policy“) describes how Chivas Brothers International Limited, (“Operator” or “we“), use these cookies on our website (our “website” or “services”), and our commitment to respecting your privacy regarding its use of cookies on its websites, applications, pages on social media, etc. (the “Digital Media“).

Chivas Brothers International Limited is a company incorporated under the laws of Scotland, and our registered address is Kilmalid, Stirling Road, Dumbarton, G82 2SS.

Before using our Digital Media please read this Cookies Policy carefully. If you do not agree with it, do not use our Digital Media.

We reserve the right to make changes to this Cookies Policy or Privacy Policy. Please regularly read this Cookies Policy and our Privacy Policy to make sure that you are aware of how your Personal Data may be used and of any changes we make to this Cookies Policy or our Privacy Policy.

1. What is a cookie?

Cookies are small text files or pieces of information that are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Digital Media. A cookie will usually contain the name of the website/application from which the cookie has come from, duration of the cookie (i.e. how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.

Cookies can be first or third party, what is the difference?

  • First party cookies are our own cookies, which we use to improve your experience. No third party has access to the information we collect through our own cookies.
  • Third party cookies are cookies placed on our Digital Media by third parties to provide their services, including advertising cookies. They set cookies (third party cookies) on your device when you visit our Digital Media to allow them to deliver the services they are providing. You will find more information about these cookies in their privacy policies.

2. Why do we use cookies?

Cookies make our Digital Media easier to use and helps us to tailor our service and products to your needs.

Cookies do this by letting our Digital Media recognise you so it can then retrieve important information that makes our service more convenient and personalised (for example, by remembering your preferences).

Cookies might also be used to help improve your experience on our Digital Media. In this way we use cookies to compile anonymous, aggregated statistics that help us understand how people use our services, and to improve our structure and content of our Digital Media.

3. What are the different kind of cookies we use?

Cookies used on our Digital Media can serve different purposes.

  1. Essential Cookies

Essential cookies are first party cookies which are strictly necessary for our Digital Media to work and to use its services and features.  Without these cookies, our Digital Media will not perform as smoothly for you as we would like it to and we may not be able to provide the Digital Media or certain services or features thereof you request.

Essential cookies allow our Digital Media to ensure proper navigation, to remember choices you make (such as your username, language or the region you are in) for customization and personalization purposes, as well as to ensure security. These cookies do not gather any information about you that will be used for advertising purposes or to remember your browsing history on the internet.

These cookies are necessary to the operation of our Digital Media, are considered non-privacy intrusive cookies improving internet experience and therefore, they do not necessitate consent and you cannot opt-in or opt-out to their use.

  1. Analytics Cookies

Analytics cookies are third party cookies which collect information about how you use our Digital Media allowing us to measure audience performance in order to improve the user experience and optimize site performance. For example, they count visits and spot the paths people follow through our pages. When data from several sources is combined, they give us aggregated statistics on what works and what needs improvement. We use this information to analyze trends and administer the Digital Media.

  1. Targeted advertising cookies

Targeted advertising cookies are third party cookies that allow our advertising partners to use your website’s behaviour and interests (ex: pages viewed, products interacted with) to create profiles. To create these profiles, these partner companies may use information obtained through their cookies (which does not include your name, address, e-mail address or telephone number) about your visits to our and other websites/applications, in combination with aggregated data, about your purchase behaviour and interests from other online sites and geographic regions.

With that profile they can show you personalized advertisements and can perform retargeting if you have already interacted with our content. These cookies help identify you while browsing our Digital Media, and – if you’re a member- also across social media platforms. They are used to (i) display ads about our products and services to you on social media, and (ii) find people similar to you, based on your social media profile, who might also be interested in Pernod Ricard’s ads. When allowed, they may use your approximate location to show region-specific advertising. They also depose cookies that measure how well those ads perform for reporting purposes.

You can refer to our partners’ privacy policy through the cookie banner.

  1. Additional functionalities cookies

Additional functionalities cookies are third party cookies which add extra features to our Digital Media to enhance user experience. These features include using your approximate location to tailor relevant content, adapting pages to the preferences you show while browsing, keeping a profile for your next visits and collecting feedback that helps us develop and improve our services. If you turn them off, some videos, maps or design elements might load more slowly (or not at all), but the core site will remain usable.

  1. Social media cookies

Social media cookies are third party cookies placed by our partner social platforms (via pixels or plug-ins) that allow you to interact with social media features in our Digital Media. They let you share content in one click, show videos, posts or playlists embedded on our pages, and personalize that media to match your settings and preferences. They also may monitor how you interact with the content displayed (for example, pressing play or clicking a “share” button). They may track your visits to other sites that carry the same buttons or pixels, to offer you social features and, in some cases, advertisements.

Refusing these cookies will lead to some social content to stay blocked until you choose to load it.

See our Privacy Policy for details. You can refer to our partners’ privacy policy through the cookie banner.

FOR DETAILED INFORMATION ON THE COOKIES IMPLEMENTED ON OUR DIGITAL MEDIA, PLEASE SEE THE TABLE BELOW:


Who is placing 
the cookie? Type Description/Purpose
Operator Persistent
Cookie Cookie Policy Visibility Cookies: Pernod Ricard installs a cookie on your computer which indicates whether or not you have been informed about our use of cookies through a banner notice, and then whether you indicated your consent to the use of cookies by continuing to use the website. This is so that the banner will not continue to show every time you visit a page.
Operator Persistent
Cookie Device Identifier Cookie: Pernod Ricard installs a cookie on your computer that identifies you and tells the website that you are logged in.
Operator Persistent
Cookie User Local Cookie: Pernod Ricard installs a cookie which is used to remember localization choices made by you, such as language preferences.

These cookies are necessary to the operation of our Digital Media, are considered as non-privacy intrusive cookies improving internet experience and therefore they do not necessitate consent and you cannot opt-out of their use.

3. How long are cookies stored?

Cookies will have a maximum retention period after being placed on the user’s terminal as required by applicable law. For more details see the tables above.

4. How to control cookies on our Digital Media?

Except for cookies which qualify as essential, the cookies described above will be installed on your computer only if you expressly consent to them.

In order to make your own choice, please use the “cookies management” button located at the bottom right of your screen.

You can also control how your browser uses cookies and your browser’s ‘Help’ function should be able to tell you how to do this.

Please note that depending on the cookies you turn on or disable, you may not be able to login to your account, view content or use other features of our Digital Media and may find that parts of our Digital Media either do not function at all or behave unexpectedly.

If you use different devices to view and access our Digital Media (e.g. your computer, smartphone, tablet etc.) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

5. How to contact us ?

If you have any questions, comments, or concerns about our cookies policy please contact [email protected]

Last Update: June 2025